Argan Oil & Shea Butter Hair Thickening Treatment | HOEGOA 50g

(54 customer reviews)

$39.89

In Stock

Argan Oil & Shea Butter Hair Growth Product by HOEGOA (50g). Nourishes scalp, strengthens follicles, and promotes healthier hair growth.

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Hoegoa Hair Mask Smooth & Silky 50g

Nobody wants hair that looks limp by noon. This Hoegoa volumizer keeps things lifted all day.

Comes in a 50g size, which should last you a good while depending on how often you use it.

What Makes This One Different

  • Hoegoa — a brand that’s been in the hair care space for a while
  • 50g — decent size for the price
  • All hair types — works on straight, wavy, curly, coily, color-treated, you name it

How to Use It

After shampooing, squeeze out the excess water, apply a generous amount through the lengths of your hair, leave it on for 5-10 minutes (longer if your hair is really damaged), then rinse thoroughly. Use once or twice a week.

The Honest Truth

Let’s be real — no single product is magic. But if you use this consistently and pair it with a decent overall routine, you should notice a difference within a month or so.

Looking for a reliable hair mask? The Hoegoa hair mask (50g) is a popular pick for good reason. Browse our full selection of hair thickening volumizing to compare options and find the right fit for your hair.

54 reviews for Argan Oil & Shea Butter Hair Thickening Treatment | HOEGOA 50g

  1. Camila Garcia (verified owner)

    I’ve spent so much money on treatments that didn’t work – this one is worth every penny. I section my hair and apply it precisely where I’m seeing the most thinning. My part looks noticeably narrower than it did two months ago. Five stars without hesitation.

  2. Victoria Miller (verified owner)

    I’ll finish the bottle but I’m not sure I’d buy it again. We’ll see how the next few weeks go. I use it on clean dry scalp and don’t wash my hair for 24 hours after. The argan oil content was why I bought this, but it doesn’t seem concentrated enough to make a real difference. The shedding didn’t decrease much – maybe slightly less but nothing dramatic. Too heavy for my fine hair – it weighs everything down and looks greasy. I’ve been using it for 5 weeks now and while the results aren’t dramatic, there is some progress. Not terrible, just not worth the price for the results I got.

  3. Ellie Davis (verified owner)

    Good product. strength is there but takes patience. argan oil is a plus.

  4. Ava Garcia (verified owner)

    My hair feels thicker and the shedding stopped. The argan oil is the real deal.

  5. Mia Young (verified owner)

    Works well for moisture. Not instant but steady progress. Would repurchase.

  6. Lily Johnson

    Five stars. argan oil is key – my hair has never looked better.

  7. Luke Davis (verified owner)

    This works. argan oil + consistent use = visible results in 3 weeks.

  8. Abigail Young (verified owner)

    This has been working for me but I had to figure out the right way to use it. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I can tell the argan oil is doing something, I just wish the overall formula was a bit more potent. I’d estimate about 60-70% less breakage since I started using this. Reduced my flaking by about 70% – not completely gone but much better. It took about 7 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Four stars because it works, just not as fast as I’d hoped.

  9. Avery Smith (verified owner)

    Good product that does what it claims, with a few minor drawbacks. I apply this directly to my scalp twice a day – morning and before bed. The argan oil is a nice touch – I think it contributes to the results I’m seeing. Breakage has reduced significantly but I still see some snapping when I use high heat. My dry ends have improved, though the effect doesn’t last as long as I’d like. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 6 weeks before judging the results. I’m satisfied enough to repurchase, which says something.

  10. Benjamin Scott (verified owner)

    I’ve been using it consistently for a month and the results are underwhelming so far. I apply this directly to my scalp twice a day – morning and before bed. It gives some lift but my hair falls flat by the end of the day. Maybe with more time I’d see better results, but I’m not impressed so far.

  11. Lillian Taylor (verified owner)

    Actually works. My scalp feels healthier and I see new growth. The argan oil makes a difference.

  12. Abigail Lee (verified owner)

    I noticed changes faster than I expected – within two weeks my hair felt different. I apply it with a dropper along my part and massage with my fingertips. My scalp itch is completely gone and the flaking has stopped entirely. Can’t recommend this enough for anyone struggling with their hair.

  13. Liam Scott (verified owner)

    I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I apply it with a dropper along my part and massage with my fingertips. My ponytail feels thicker and my part doesn’t look as wide as it used to. This product restored my confidence in my hair.

  14. Leah Wilson (verified owner)

    I’ve spent so much money on treatments that didn’t work – this one is worth every penny. I incorporate it into my nightly routine – consistency is what made the difference. Even my stylist commented that my hair feels thicker when she works with it. This is the real deal – not another overhyped product.

  15. Evelyn Davis (verified owner)

    My hairdresser actually commented on how much healthier my hair looks since I started using this. I incorporate it into my nightly routine – consistency is what made the difference. My ends feel strong and healthy instead of frayed and split. I only wish I’d started using it sooner.

  16. Jackson Hernandez

    After trying what feels like a hundred different products, I finally found something that works for my hair. I use it as a targeted treatment on my thinning areas along my hairline. The argan oil in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. The hydration lasts for days between washes instead of evaporating by day two. I can run a comb through my hair without hearing that horrible snapping sound. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 8 weeks before judging the results. Honestly the best hair product purchase I’ve made this year.

  17. Matthew Lewis (verified owner)

    Best I’ve tried for volume. Noticed changes in week two.

  18. Addison Jackson (verified owner)

    The difference in my hair texture and growth is something I can actually see and feel. I section my hair and apply it precisely where I’m seeing the most thinning. I can see new baby hairs sprouting along my hairline where it had been thinning. Can’t recommend this enough for anyone struggling with their hair.

  19. Aria Hernandez (verified owner)

    Happy with the growth. Wish it worked faster but it does work.

  20. Abigail Scott (verified owner)

    The difference in my hair texture and growth is something I can actually see and feel. I use it on clean dry scalp and don’t wash my hair for 24 hours after. My hair doesn’t snap off when I brush it anymore – the breakage is practically gone. Honestly the best hair product purchase I’ve made this year.

  21. Matthew Gonzalez (verified owner)

    I was skeptical at first because I’ve been burned by so many products before, but this one really delivers. I section my hair and apply it precisely where I’m seeing the most thinning. The argan oil in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. My ends feel strong and healthy instead of frayed and split. My hair doesn’t feel like straw anymore – it’s genuinely moisturized from root to tip. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. Definitely worth the investment for anyone dealing with similar hair concerns.

  22. Lillian Moore (verified owner)

    After postpartum hair loss wrecked my confidence, this product helped me feel like myself again. I apply this directly to my scalp twice a day – morning and before bed. I specifically wanted something with argan oil because I’d read about its benefits for hair health, and this delivers. I can see new baby hairs sprouting along my hairline where it had been thinning. My hair doesn’t snap off when I brush it anymore – the breakage is practically gone. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 7 weeks before judging the results. Can’t recommend this enough for anyone struggling with their hair.

  23. Oliver Smith (verified owner)

    Wish I had found this years ago. My hair feels completely different now. I apply this directly to my scalp twice a day – morning and before bed. The hydration lasts for days between washes instead of evaporating by day two. Do yourself a favor and get this.

  24. Sophia Sanchez (verified owner)

    I’ve recommended this to three people already because the results speak for themselves. I use it as a targeted treatment on my thinning areas along my hairline. The argan oil is what sets this apart from other products I’ve used – you can feel the quality. My roots have actual lift now instead of lying flat against my scalp by noon. I’m losing way fewer hairs when I style – the tensile strength has definitely improved. It took about 8 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. I only wish I’d started using it sooner.

  25. Elizabeth Lewis

    Not bad, not great. strength is barely noticeable after weeks of use.

  26. Harper Harris (verified owner)

    I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I apply this directly to my scalp twice a day – morning and before bed. The argan oil is what sets this apart from other products I’ve used – you can feel the quality. Even in dry weather, my hair stays hydrated and doesn’t get that crackly texture. Even my stylist commented that my hair feels thicker when she works with it. For anyone just starting, give it at least 7 weeks before deciding if it works for you. Hair growth cycles are slow. Five stars without hesitation.

  27. Lucas Miller

    I was skeptical at first because I’ve been burned by so many products before, but this one really delivers. I use it as a targeted treatment on my thinning areas along my hairline. I love that this contains argan oil – it’s one of the few ingredients that’s actually been studied for hair growth. Even my stylist commented that my hair feels thicker when she works with it. The irritation from other products disappeared once I switched to this. For anyone just starting, give it at least 6 weeks before deciding if it works for you. Hair growth cycles are slow. Honestly the best hair product purchase I’ve made this year.

  28. Isaiah Miller (verified owner)

    No more shedding and my roots look fuller. This product delivers.

  29. Lily Gonzalez (verified owner)

    My partner noticed the difference before I even said anything about using a new product. I incorporate it into my nightly routine – consistency is what made the difference. I love that this contains argan oil – it’s one of the few ingredients that’s actually been studied for hair growth. My scalp itch is completely gone and the flaking has stopped entirely. I can run a comb through my hair without hearing that horrible snapping sound. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 6 weeks before judging the results. Five stars without hesitation.

  30. Mia Perez (verified owner)

    My hairdresser actually commented on how much healthier my hair looks since I started using this. I incorporate it into my nightly routine – consistency is what made the difference. I’m seeing real density improvement at my crown where my scalp used to show through. Do yourself a favor and get this.

  31. Joseph Wilson (verified owner)

    I was skeptical at first because I’ve been burned by so many products before, but this one really delivers. I apply it with a dropper along my part and massage with my fingertips. The moisture balance is perfect – not greasy at the roots, not dry at the ends. This product restored my confidence in my hair.

  32. Ava Harris (verified owner)

    I’ve been using this for about six weeks and I’m seeing real progress, though it’s not perfect. I section my hair and apply it precisely where I’m seeing the most thinning. I chose this partly because of the argan oil content, and I think it’s helping, just slowly. The shedding has decreased noticeably but hasn’t stopped entirely. I can see a difference in fullness but it’s not as dramatic as some reviews suggest. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 8 weeks before judging the results. I’m satisfied enough to repurchase, which says something.

  33. Aiden Wright

    I’ve been struggling with thinning hair for years and this is the first thing that actually made a visible difference. I section my hair and apply it precisely where I’m seeing the most thinning. The hydration lasts for days between washes instead of evaporating by day two. This product restored my confidence in my hair.

  34. Ethan Gonzalez (verified owner)

    I’m in my 40s and my hair has been thinning steadily – this gave me hope again. I incorporate it into my nightly routine – consistency is what made the difference. My roots have actual lift now instead of lying flat against my scalp by noon. I’ve already repurchased and will keep this in my routine indefinitely.

  35. Mason Allen

    Solid 4 stars. argan oil helps but I wanted slightly faster results.

  36. Chloe Scott

    My hairdresser actually commented on how much healthier my hair looks since I started using this. I apply this directly to my scalp twice a day – morning and before bed. My scalp feels balanced – not oily, not dry, just healthy. Honestly the best hair product purchase I’ve made this year.

  37. Christian Rodriguez (verified owner)

    Wish I had found this years ago. My hair feels completely different now. I incorporate it into my nightly routine – consistency is what made the difference. I specifically wanted something with argan oil because I’d read about its benefits for hair health, and this delivers. I can see my hair has more body and bounce, especially at the roots. My scalp feels balanced – not oily, not dry, just healthy. It took about 5 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. If you’re on the fence, just try it. You won’t regret it.

  38. Caleb Garcia (verified owner)

    I think this might work for some people but it hasn’t been great for my specific hair type. I use it as a targeted treatment on my thinning areas along my hairline. The argan oil content was why I bought this, but it doesn’t seem concentrated enough to make a real difference. The shedding didn’t decrease much – maybe slightly less but nothing dramatic. I didn’t notice much difference in fullness after a month of use. I know hair products can take time, so I used it faithfully for 13 weeks before reviewing. I’ll finish the bottle but probably won’t repurchase.

  39. Ryan Johnson (verified owner)

    After trying what feels like a hundred different products, I finally found something that works for my hair. I use it as a targeted treatment on my thinning areas along my hairline. The shedding in the shower has reduced dramatically – maybe 80% less hair in the drain. If you’re on the fence, just try it. You won’t regret it.

  40. Caleb Hill (verified owner)

    I’m on my second bottle and I’m seeing the results I was hoping for, slowly but surely. I apply this directly to my scalp twice a day – morning and before bed. The argan oil is a nice touch – I think it contributes to the results I’m seeing. Breakage has reduced significantly but I still see some snapping when I use high heat. The volume is there but it doesn’t last a full 48 hours – I need to reapply on day two. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. I’m satisfied enough to repurchase, which says something.

  41. Avery Moore (verified owner)

    Wish I had found this years ago. My hair feels completely different now. I apply this directly to my scalp twice a day – morning and before bed. I love that this contains argan oil – it’s one of the few ingredients that’s actually been studied for hair growth. The elasticity is back – my hair bends without breaking. My dry, brittle ends have transformed into something that actually feels soft and hydrated. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. I only wish I’d started using it sooner.

  42. Madison Williams

    I’ve spent so much money on treatments that didn’t work – this one is worth every penny. I apply it with a dropper along my part and massage with my fingertips. The hydration lasts for days between washes instead of evaporating by day two. This is the real deal – not another overhyped product.

  43. Riley Gonzalez (verified owner)

    After postpartum hair loss wrecked my confidence, this product helped me feel like myself again. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I love that this contains argan oil – it’s one of the few ingredients that’s actually been studied for hair growth. My ponytail feels thicker and my part doesn’t look as wide as it used to. I’m losing way fewer hairs when I style – the tensile strength has definitely improved. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 6 weeks before judging the results. I’ve already repurchased and will keep this in my routine indefinitely.

  44. Isaiah Jones (verified owner)

    Underwhelming. argan oil didn’t make a noticeable difference for me.

  45. Christian Smith (verified owner)

    I’ve seen minor improvements but nothing that makes me want to rave about it. I apply it with a dropper along my part and massage with my fingertips. The argan oil content was why I bought this, but it doesn’t seem concentrated enough to make a real difference. My hair feels coated rather than genuinely stronger. The volume boost is minimal and doesn’t last more than a few hours. Patience is important with hair products. I gave it 7 weeks before writing this review. Maybe with more time I’d see better results, but I’m not impressed so far.

  46. Emily Clark (verified owner)

    I’ve recommended this to three people already because the results speak for themselves. I apply this directly to my scalp twice a day – morning and before bed. I specifically wanted something with argan oil because I’d read about its benefits for hair health, and this delivers. I can see my hair has more body and bounce, especially at the roots. I can run a comb through my hair without hearing that horrible snapping sound. For anyone just starting, give it at least 6 weeks before deciding if it works for you. Hair growth cycles are slow. Five stars without hesitation.

  47. Zoe Johnson (verified owner)

    Best I’ve tried for moisture. Noticed changes in week two.

  48. Layla Wright (verified owner)

    This has earned a permanent spot in my hair care routine. Can’t imagine being without it now. I use it as a targeted treatment on my thinning areas along my hairline. I specifically wanted something with argan oil because I’d read about its benefits for hair health, and this delivers. The irritation from other products disappeared once I switched to this. Even my stylist commented that my hair feels thicker when she works with it. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. Definitely worth the investment for anyone dealing with similar hair concerns.

  49. Ellie Martinez (verified owner)

    The difference in my hair texture and growth is something I can actually see and feel. I apply it with a dropper along my part and massage with my fingertips. I can see my hair has more body and bounce, especially at the roots. Do yourself a favor and get this.

  50. Jayden Scott (verified owner)

    I’ve been struggling with thinning hair for years and this is the first thing that actually made a visible difference. I use it as a targeted treatment on my thinning areas along my hairline. I love that this contains argan oil – it’s one of the few ingredients that’s actually been studied for hair growth. I’m losing way fewer hairs when I style – the tensile strength has definitely improved. Even in dry weather, my hair stays hydrated and doesn’t get that crackly texture. It took about 3 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. I’ve already repurchased and will keep this in my routine indefinitely.

  51. Mila Thompson (verified owner)

    I bought this on a recommendation from a friend and I’m so glad I did. I use it as a targeted treatment on my thinning areas along my hairline. The difference in fullness is noticeable in photos – my hair looks denser. Do yourself a favor and get this.

  52. Ella Moore (verified owner)

    After postpartum hair loss wrecked my confidence, this product helped me feel like myself again. I incorporate it into my nightly routine – consistency is what made the difference. I can see my hair has more body and bounce, especially at the roots. I only wish I’d started using it sooner.

  53. Sarah Anderson (verified owner)

    This has earned a permanent spot in my hair care routine. Can’t imagine being without it now. I section my hair and apply it precisely where I’m seeing the most thinning. The argan oil in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. The moisture balance is perfect – not greasy at the roots, not dry at the ends. My scalp feels balanced – not oily, not dry, just healthy. It took about 8 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Five stars without hesitation.

  54. Grace Wilson (verified owner)

    I’d give this 4.5 stars if I could. It’s very good but not quite perfect. I use it as a targeted treatment on my thinning areas along my hairline. The argan oil is a nice touch – I think it contributes to the results I’m seeing. My hair looks fuller but I have to be careful not to use too much or it gets weighed down. My scalp feels healthier overall, though I need to use it consistently for it to work. It took about 7 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Worth trying if you’re looking for something in this category.

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