Hoegoa Hair Color Cream 20g
Coloring at home can be risky, but this Hoegoa formula makes it pretty foolproof.
Comes in a 20g size, which should last you a good while depending on how often you use it.
What Makes This One Different
- Hoegoa — a brand that’s been in the hair care space for a while
- 20g — decent size for the price
- All hair types — works on straight, wavy, curly, coily, color-treated, you name it
How to Use It
Apply as directed on the packaging. Consistency is key with any hair care product — stick with it for at least a few weeks.
The Honest Truth
A quick heads-up: results vary from person to person. What works great for one head of hair might take longer on another. The key is sticking with it.
Looking for a reliable hair cream? The Hoegoa hair cream (20g) is a popular pick for good reason. Browse our full selection of hair color dye to compare options and find the right fit for your hair.
William Clark –
This is the one. Tried everything for growth and finally found something that works.
Samuel Martin (verified owner) –
Average. the formula is in there but results are underwhelming so far.
Charlotte Moore (verified owner) –
I’m on my second bottle and I’m seeing the results I was hoping for, slowly but surely. I use it as a targeted treatment on my thinning areas along my hairline. The shade is natural-looking but slightly lighter than I expected. Worth trying if you’re looking for something in this category.
Sofia Garcia (verified owner) –
After postpartum hair loss wrecked my confidence, this product helped me feel like myself again. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I specifically wanted something with the formula because I’d read about its benefits for hair health, and this delivers. My part looks noticeably narrower than it did two months ago. The color looks rich and natural – covers my grays completely. It took about 4 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Can’t recommend this enough for anyone struggling with their hair.
William Miller (verified owner) –
I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I specifically wanted something with the formula because I’d read about its benefits for hair health, and this delivers. My part looks noticeably narrower than it did two months ago. The coverage is even and the color deposits beautifully on my stubborn grays. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 6 weeks before judging the results. Honestly the best hair product purchase I’ve made this year.
Luna Lewis (verified owner) –
I’m on my second bottle and I’m seeing the results I was hoping for, slowly but surely. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I chose this partly because of the the formula content, and I think it’s helping, just slowly. My roots have more lift than before, though I need to use it consistently to maintain the effect. There are baby hairs coming in along my temples – progress is real but gradual. For anyone just starting, give it at least 4 weeks before deciding if it works for you. Hair growth cycles are slow. Not perfect but definitely above average.
Jayden Miller (verified owner) –
I’m in my 40s and my hair has been thinning steadily – this gave me hope again. I incorporate it into my nightly routine – consistency is what made the difference. The the formula is what sets this apart from other products I’ve used – you can feel the quality. I’m seeing real density improvement at my crown where my scalp used to show through. I can stretch my salon visits by 2-3 weeks using this between appointments. It took about 6 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. I’ve already repurchased and will keep this in my routine indefinitely.
Aria Gonzalez (verified owner) –
My partner noticed the difference before I even said anything about using a new product. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I can see my hair has more body and bounce, especially at the roots. I’ve already repurchased and will keep this in my routine indefinitely.
Nora Garcia (verified owner) –
Happy with the color. Wish it worked faster but it does work.
Amelia Moore (verified owner) –
I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I use it on clean dry scalp and don’t wash my hair for 24 hours after. Since the formula is a key ingredient, I feel confident this is doing something real, not just coating my hair. The regrowth along my temples is visible enough that friends have asked what I’m using. My ponytail feels thicker and my part doesn’t look as wide as it used to. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 9 weeks before judging the results. Do yourself a favor and get this.
Amelia Martin (verified owner) –
Worth every penny. growth within a month of daily use.
Luke Allen (verified owner) –
Good results with the formula. Need consistent use to see the difference.
John Ramirez (verified owner) –
This has earned a permanent spot in my hair care routine. Can’t imagine being without it now. I apply it with a dropper along my part and massage with my fingertips. I’m seeing real density improvement at my crown where my scalp used to show through. This is the real deal – not another overhyped product.
Mila Wilson (verified owner) –
I’m in my 40s and my hair has been thinning steadily – this gave me hope again. I use it as a targeted treatment on my thinning areas along my hairline. I can see new baby hairs sprouting along my hairline where it had been thinning. This product restored my confidence in my hair.
Jonathan Thomas –
I’m on my second bottle and I’m seeing the results I was hoping for, slowly but surely. I incorporate it into my nightly routine – consistency is what made the difference. The shedding has decreased noticeably but hasn’t stopped entirely. Four stars because it works, just not as fast as I’d hoped.
Luna Jones (verified owner) –
I bought this on a recommendation from a friend and I’m so glad I did. I use it as a targeted treatment on my thinning areas along my hairline. The color doesn’t fade between applications – stays true for weeks. I only wish I’d started using it sooner.
Harper Nguyen (verified owner) –
Wish I had found this years ago. My hair feels completely different now. I section my hair and apply it precisely where I’m seeing the most thinning. I love that this contains the formula – it’s one of the few ingredients that’s actually been studied for hair growth. I’m seeing real density improvement at my crown where my scalp used to show through. My ponytail feels thicker and my part doesn’t look as wide as it used to. For anyone just starting, give it at least 4 weeks before deciding if it works for you. Hair growth cycles are slow. Five stars without hesitation.
Mila King –
After postpartum hair loss wrecked my confidence, this product helped me feel like myself again. I apply it with a dropper along my part and massage with my fingertips. I can see new baby hairs sprouting along my hairline where it had been thinning. Honestly the best hair product purchase I’ve made this year.
Hannah Nguyen (verified owner) –
My hairdresser actually commented on how much healthier my hair looks since I started using this. I apply it with a dropper along my part and massage with my fingertips. The the formula is what sets this apart from other products I’ve used – you can feel the quality. My ponytail feels thicker and my part doesn’t look as wide as it used to. My part looks noticeably narrower than it did two months ago. It took about 4 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Honestly the best hair product purchase I’ve made this year.
Avery Lopez –
I had high hopes for this based on the reviews but my experience has been mixed. I apply it with a dropper along my part and massage with my fingertips. The shedding didn’t decrease much – maybe slightly less but nothing dramatic. Three stars because it technically does something, just not enough.
Penelope Allen (verified owner) –
My partner noticed the difference before I even said anything about using a new product. I incorporate it into my nightly routine – consistency is what made the difference. My roots have actual lift now instead of lying flat against my scalp by noon. I’ve already repurchased and will keep this in my routine indefinitely.
Benjamin Jackson –
Wish I had found this years ago. My hair feels completely different now. I apply it with a dropper along my part and massage with my fingertips. Since the formula is a key ingredient, I feel confident this is doing something real, not just coating my hair. The color looks rich and natural – covers my grays completely. The shedding in the shower has reduced dramatically – maybe 80% less hair in the drain. For anyone just starting, give it at least 4 weeks before deciding if it works for you. Hair growth cycles are slow. Do yourself a favor and get this.
Jayden Martinez (verified owner) –
The difference in my hair texture and growth is something I can actually see and feel. I apply it with a dropper along my part and massage with my fingertips. The the formula is what sets this apart from other products I’ve used – you can feel the quality. The color doesn’t fade between applications – stays true for weeks. My ponytail feels thicker and my part doesn’t look as wide as it used to. For anyone just starting, give it at least 6 weeks before deciding if it works for you. Hair growth cycles are slow. If you’re on the fence, just try it. You won’t regret it.
Amelia Thompson (verified owner) –
I’ve been struggling with thinning hair for years and this is the first thing that actually made a visible difference. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I can see new baby hairs sprouting along my hairline where it had been thinning. Five stars without hesitation.
Leah Perez (verified owner) –
I bought this on a recommendation from a friend and I’m so glad I did. I section my hair and apply it precisely where I’m seeing the most thinning. The the formula in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. The regrowth along my temples is visible enough that friends have asked what I’m using. My ponytail feels thicker and my part doesn’t look as wide as it used to. It took about 7 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. This product restored my confidence in my hair.
Luna Allen (verified owner) –
This has earned a permanent spot in my hair care routine. Can’t imagine being without it now. I use it on clean dry scalp and don’t wash my hair for 24 hours after. The the formula is what sets this apart from other products I’ve used – you can feel the quality. The shedding in the shower has reduced dramatically – maybe 80% less hair in the drain. The coverage is even and the color deposits beautifully on my stubborn grays. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 8 weeks before judging the results. Do yourself a favor and get this.
Charlotte Smith –
I’ve spent so much money on treatments that didn’t work – this one is worth every penny. I incorporate it into my nightly routine – consistency is what made the difference. The regrowth along my temples is visible enough that friends have asked what I’m using. If you’re on the fence, just try it. You won’t regret it.
Noah Hernandez (verified owner) –
I noticed changes faster than I expected – within two weeks my hair felt different. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I love that this contains the formula – it’s one of the few ingredients that’s actually been studied for hair growth. Even my stylist commented that my hair feels thicker when she works with it. I’m seeing real density improvement at my crown where my scalp used to show through. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. If you’re on the fence, just try it. You won’t regret it.
Zoey Anderson (verified owner) –
My hair feels thicker and the shedding stopped. The the formula is the real deal.
Charlotte Ramirez (verified owner) –
I think this might work for some people but it hasn’t been great for my specific hair type. I use it as a targeted treatment on my thinning areas along my hairline. I wish the the formula was higher concentration – might explain the mediocre results. I see minimal new growth and the progress is frustratingly slow. Didn’t cover my grays completely – left a translucent tint. Patience is important with hair products. I gave it 11 weeks before writing this review. It might work better for someone with different hair concerns.
Ethan Torres (verified owner) –
The difference in my hair texture and growth is something I can actually see and feel. I use it as a targeted treatment on my thinning areas along my hairline. I love that this contains the formula – it’s one of the few ingredients that’s actually been studied for hair growth. My part looks noticeably narrower than it did two months ago. The color doesn’t fade between applications – stays true for weeks. For anyone just starting, give it at least 6 weeks before deciding if it works for you. Hair growth cycles are slow. I’ve already repurchased and will keep this in my routine indefinitely.
Henry Davis (verified owner) –
It’s okay. Not much growth for the price. Might work for others.
Elijah Wilson (verified owner) –
I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I apply it with a dropper along my part and massage with my fingertips. The coverage is even and the color deposits beautifully on my stubborn grays. Honestly the best hair product purchase I’ve made this year.
Olivia Davis (verified owner) –
I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I use it as a targeted treatment on my thinning areas along my hairline. The the formula in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. The coverage is even and the color deposits beautifully on my stubborn grays. Even my stylist commented that my hair feels thicker when she works with it. It took about 4 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Five stars without hesitation.
Jackson Williams (verified owner) –
Decent product. volume is noticeable after about 3 weeks of use.
Liam Perez (verified owner) –
Good product that does what it claims, with a few minor drawbacks. I use it on clean dry scalp and don’t wash my hair for 24 hours after. I can tell the the formula is doing something, I just wish the overall formula was a bit more potent. My roots have more lift than before, though I need to use it consistently to maintain the effect. The shedding has decreased noticeably but hasn’t stopped entirely. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 6 weeks before judging the results. Not perfect but definitely above average.
Alexander Miller –
I’ve been struggling with thinning hair for years and this is the first thing that actually made a visible difference. I use it on clean dry scalp and don’t wash my hair for 24 hours after. The the formula in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. The color looks rich and natural – covers my grays completely. I’m seeing real density improvement at my crown where my scalp used to show through. It took about 4 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Can’t recommend this enough for anyone struggling with their hair.
Addison Flores (verified owner) –
I noticed changes faster than I expected – within two weeks my hair felt different. I section my hair and apply it precisely where I’m seeing the most thinning. My roots have actual lift now instead of lying flat against my scalp by noon. Do yourself a favor and get this.
Nora Torres (verified owner) –
I’ve seen enough improvement to keep using it, though it’s not a miracle product. I apply this directly to my scalp twice a day – morning and before bed. There are baby hairs coming in along my temples – progress is real but gradual. Solid choice, just manage your expectations on speed of results.
William Jackson (verified owner) –
I was skeptical at first because I’ve been burned by so many products before, but this one really delivers. I incorporate it into my nightly routine – consistency is what made the difference. The color looks rich and natural – covers my grays completely. Definitely worth the investment for anyone dealing with similar hair concerns.
Abigail Wright (verified owner) –
I was skeptical at first because I’ve been burned by so many products before, but this one really delivers. I apply it with a dropper along my part and massage with my fingertips. I love that this contains the formula – it’s one of the few ingredients that’s actually been studied for hair growth. Even my stylist commented that my hair feels thicker when she works with it. I can see new baby hairs sprouting along my hairline where it had been thinning. For anyone just starting, give it at least 7 weeks before deciding if it works for you. Hair growth cycles are slow. Can’t recommend this enough for anyone struggling with their hair.
Ellie Martinez (verified owner) –
Good results with the formula. Need consistent use to see the difference.
Madison King (verified owner) –
This is the one. Tried everything for color and finally found something that works.
Amelia Perez (verified owner) –
I’ve been struggling with thinning hair for years and this is the first thing that actually made a visible difference. I apply it with a dropper along my part and massage with my fingertips. Since the formula is a key ingredient, I feel confident this is doing something real, not just coating my hair. The color doesn’t fade between applications – stays true for weeks. The difference in fullness is noticeable in photos – my hair looks denser. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 7 weeks before judging the results. If you’re on the fence, just try it. You won’t regret it.
Addison Perez (verified owner) –
Visible color after 4 weeks. The the formula formula is excellent.
Liam White (verified owner) –
Four stars because it works, just takes time. the formula is a nice touch.
Layla Rodriguez (verified owner) –
After postpartum hair loss wrecked my confidence, this product helped me feel like myself again. I use it as a targeted treatment on my thinning areas along my hairline. The color doesn’t fade between applications – stays true for weeks. I’ve already repurchased and will keep this in my routine indefinitely.
Jonathan Scott (verified owner) –
This has earned a permanent spot in my hair care routine. Can’t imagine being without it now. I use it as a targeted treatment on my thinning areas along my hairline. The regrowth along my temples is visible enough that friends have asked what I’m using. Can’t recommend this enough for anyone struggling with their hair.
Mason Taylor (verified owner) –
The difference in my hair texture and growth is something I can actually see and feel. I use it on clean dry scalp and don’t wash my hair for 24 hours after. The the formula is what sets this apart from other products I’ve used – you can feel the quality. Even my stylist commented that my hair feels thicker when she works with it. My part looks noticeably narrower than it did two months ago. For anyone just starting, give it at least 4 weeks before deciding if it works for you. Hair growth cycles are slow. I’ve already repurchased and will keep this in my routine indefinitely.
Ella Johnson (verified owner) –
I bought this on a recommendation from a friend and I’m so glad I did. I section my hair and apply it precisely where I’m seeing the most thinning. The the formula is what sets this apart from other products I’ve used – you can feel the quality. I can stretch my salon visits by 2-3 weeks using this between appointments. My part looks noticeably narrower than it did two months ago. For anyone just starting, give it at least 7 weeks before deciding if it works for you. Hair growth cycles are slow. If you’re on the fence, just try it. You won’t regret it.
Scarlett Gonzalez (verified owner) –
My partner noticed the difference before I even said anything about using a new product. I section my hair and apply it precisely where I’m seeing the most thinning. I love that this contains the formula – it’s one of the few ingredients that’s actually been studied for hair growth. My roots have actual lift now instead of lying flat against my scalp by noon. I’m seeing real density improvement at my crown where my scalp used to show through. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. Five stars without hesitation.
Samuel Allen (verified owner) –
I’ve recommended this to three people already because the results speak for themselves. I section my hair and apply it precisely where I’m seeing the most thinning. The the formula in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. The color looks rich and natural – covers my grays completely. My part looks noticeably narrower than it did two months ago. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. This is the real deal – not another overhyped product.
Layla Smith (verified owner) –
Wish I had found this years ago. My hair feels completely different now. I apply this directly to my scalp twice a day – morning and before bed. I can stretch my salon visits by 2-3 weeks using this between appointments. Do yourself a favor and get this.
Eleanor Jones (verified owner) –
This has earned a permanent spot in my hair care routine. Can’t imagine being without it now. I use it as a targeted treatment on my thinning areas along my hairline. I specifically wanted something with the formula because I’d read about its benefits for hair health, and this delivers. The difference in fullness is noticeable in photos – my hair looks denser. I’m seeing real density improvement at my crown where my scalp used to show through. For anyone just starting, give it at least 5 weeks before deciding if it works for you. Hair growth cycles are slow. I only wish I’d started using it sooner.
Owen Lopez (verified owner) –
This has earned a permanent spot in my hair care routine. Can’t imagine being without it now. I apply this directly to my scalp twice a day – morning and before bed. Since the formula is a key ingredient, I feel confident this is doing something real, not just coating my hair. I can see my hair has more body and bounce, especially at the roots. My part looks noticeably narrower than it did two months ago. For anyone just starting, give it at least 7 weeks before deciding if it works for you. Hair growth cycles are slow. Definitely worth the investment for anyone dealing with similar hair concerns.
Lillian Smith –
I’m happy with the results so far, though I had to be patient to see them. I apply it with a dropper along my part and massage with my fingertips. My hair looks fuller but I have to be careful not to use too much or it gets weighed down. Worth trying if you’re looking for something in this category.
Sophia Wright (verified owner) –
I’m happy with the results so far, though I had to be patient to see them. I incorporate it into my nightly routine – consistency is what made the difference. The the formula is a nice touch – I think it contributes to the results I’m seeing. I can see a difference in fullness but it’s not as dramatic as some reviews suggest. The color is decent but fades a bit faster than I’d like. The key with any hair care product is consistency – I made it part of my daily routine and stuck with it for 9 weeks before judging the results. Worth trying if you’re looking for something in this category.
Emily Robinson (verified owner) –
The difference in my hair texture and growth is something I can actually see and feel. I apply it with a dropper along my part and massage with my fingertips. The difference in fullness is noticeable in photos – my hair looks denser. Five stars without hesitation.
Jayden Thomas (verified owner) –
I’ve spent so much money on treatments that didn’t work – this one is worth every penny. I apply this directly to my scalp twice a day – morning and before bed. My shade looks vibrant and fresh, not dull or brassy like with other products. Definitely worth the investment for anyone dealing with similar hair concerns.
Aria Johnson (verified owner) –
I’ve recommended this to three people already because the results speak for themselves. I apply this directly to my scalp twice a day – morning and before bed. My part looks noticeably narrower than it did two months ago. If you’re on the fence, just try it. You won’t regret it.
Camila Rodriguez (verified owner) –
I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I apply this directly to my scalp twice a day – morning and before bed. I can see new baby hairs sprouting along my hairline where it had been thinning. This is the real deal – not another overhyped product.
Emma Johnson (verified owner) –
Not bad, not great. growth is barely noticeable after weeks of use.
Aiden Thomas (verified owner) –
My hair feels thicker and the shedding stopped. The the formula is the real deal.
Christian Allen (verified owner) –
Good results with the formula. Need consistent use to see the difference.
Leah Nguyen (verified owner) –
This is the one. Tried everything for color and finally found something that works.
Theodore Wilson –
I was ready to see a dermatologist about my hair loss but this has been working so well I haven’t needed to. I use it on clean dry scalp and don’t wash my hair for 24 hours after. My roots have actual lift now instead of lying flat against my scalp by noon. This is the real deal – not another overhyped product.
Mason Robinson (verified owner) –
Wish I had found this years ago. My hair feels completely different now. I use it as a targeted treatment on my thinning areas along my hairline. I can stretch my salon visits by 2-3 weeks using this between appointments. Honestly the best hair product purchase I’ve made this year.
Ava Nguyen (verified owner) –
I’ve recommended this to three people already because the results speak for themselves. I incorporate it into my nightly routine – consistency is what made the difference. I can see my hair has more body and bounce, especially at the roots. I’ve already repurchased and will keep this in my routine indefinitely.
Chloe Ramirez (verified owner) –
Happy with the growth. Wish it worked faster but it does work.
Ellie Moore –
I was skeptical at first because I’ve been burned by so many products before, but this one really delivers. I use it as a targeted treatment on my thinning areas along my hairline. The the formula in this formula really seems to make a difference – my hair responds to it better than anything else I’ve tried. The regrowth along my temples is visible enough that friends have asked what I’m using. The difference in fullness is noticeable in photos – my hair looks denser. It took about 4 weeks of consistent use to really see the difference, so don’t give up if you don’t notice changes in the first few days. Definitely worth the investment for anyone dealing with similar hair concerns.